Physicians from across the state gathered on Saturday, Nov. 2 for a training session to serve as “Physician Ambassadors” for the KMA and KFMC’s upcoming public health campaign, “Small STEPS, Big Impact.”
Attendees heard from communications expert Sally Perkins, PhD, who provided public speaking and media relations training. Physicians were then able to film public service announcements and digital ads for the campaign, which will launch in January.
“Small STEPS, Big Impact” will encourage Kentuckians to make small changes to their lifestyle that will lead to a big impact in their overall health. Physician Ambassadors will help spread campaign messaging and lend their voices to support the campaign through a variety of media and advertisements.
