KMA and the Kentucky Foundation for Medical Care (KFMC) have launched a new two-year public health campaign that encourages Kentuckians to make small changes to their lifestyles that can add up to a big improvement in their overall health.
Led in 2025 by KMA President Evelyn Montgomery Jones, M.D., and in 2026 by KMA President-Elect Jiapeng Huang, M.D., STEPS is an acronym for “Screenings, Tobacco use, Exercise & Nutrition, Physician Visits, and Stress.” The effort will focus on these five key areas emphasizing the importance of regular health screenings, eliminating tobacco use, prioritizing exercise and proper nutrition, scheduling routine physician visits, and managing stress.
The KMA and KFMC have set up a campaign website, www.smallstepsky.org, that offers helpful tips and actionable strategies to promote healthy behaviors in each of these key areas. The campaign, which is made possible in part by a grant from the Kentucky Department for Public Health, will meet patients where they are through a variety of advertisements, earned media messages, resources, and education. The campaign is also planning several CME events for physicians throughout the next two years.
A full press release on the campaign launch is available here.
